Dark Side Cafe
Branding & Web Design for a Nocturnal Third Space
Dark Side Cafe is a conceptual brand for a late-night coffee shop catering to night owls, creatives, and quiet seekers. Inspired by gothic aesthetics, the café offers decaf drinks, baked goods, and a calm alternative to nightlife. This self-initiated project explores the full brand experience from naming and visual identity to tone of voice and responsive web design, all crafted to reflect the space’s moody, welcoming atmosphere.
Brand Web Design