Dark Side Cafe

Branding & Web Design for a Nocturnal Third Space

Dark Side Cafe is a conceptual brand for a late-night coffee shop catering to night owls, creatives, and quiet seekers. Inspired by gothic aesthetics, the café offers decaf drinks, baked goods, and a calm alternative to nightlife. This self-initiated project explores the full brand experience from naming and visual identity to tone of voice and responsive web design, all crafted to reflect the space’s moody, welcoming atmosphere.

Brand Web Design

A black background with the words 'Dark Owl Café' in gothic style font on the left and a white owl with a serious expression on the right, surrounded by illustration of planetary rings and celestial symbols.
Four quadrants with alternating black and light blue backgrounds. The top left and bottom right quadrants display the text 'Dark Side Café' in gothic font with small star and circle designs around. The top right and bottom left quadrants display the quote 'Where the night is still and the minds are bright' in elegant serif font, with small decorative star and circle symbols scattered around.
Black background with white icons of a bird, moon with stars, skull, ghost, flower, and rose.
Row of various white symbols on a black background, including stars, squares, moon, circle, asterisk, and plus signs.
Top-down view of a small round table with a menu, a teapot, and a cup of tea on a wooden floor.
A coffee cup from Dark Side Café with a black lid on a dark surface, with sunlight illuminating part of the scene.
Coffee being poured from a glass pitcher into a blue mug with a celestial design and the quote 'Where the night is still and the minds are bright'
Illuminated sign on a dark wall that reads "Dark Side Café" in gothic font style.